target

Treatster

HALLOWEEN Social Network

When you're trick-or-treating, there's no time for tricks. That's why we came up with Treatster from Target, the first social network designed for trick-or-treating.

Shorty awards finalist in mobile campaign 


 
 

treatster launch video

Trick-or-Treaters and their parents could find the best Halloween houses on the block by logging them onto the mobile site. It’s basically Yelp for Halloween.

 

The site allowed trick-or-treaters to find the SWEETEST houses

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then they could GIVE THESE HOUSES THEIR RATING

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they could even add new houses to the map for trick-or-treaters

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halloween night we saw trick-or-treaters using the app in nyc

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Treatster Jack-O-Lanterns

We created limited edition, smart Jack-O-Lanterns that synced up to the mobile site and added sweet houses to the map with the push of a button.

 
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