NIVEA

KISS OF THE YEAR

NIVEA LIP BUTTERS PRODUCT LAUNCH

We introduced Nivea Lip Butters during New Year's Eve in Times Square, giving Nivea the opportunity to own the midnight kiss and make it the kiss of the year. 


 
 

NIVEA New year’s eve case video

 

Times square billboards

Holiday-themed, digital billboards teased the release of Nivea Lip Butters on New Year’s Eve.

 
 
 
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Additional billboard headlines

You can never have too much butter. Nivea Lip Butter, that is.

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