KISS OF THE YEAR
NIVEA LIP BUTTERS PRODUCT LAUNCH
We introduced Nivea Lip Butters during New Year's Eve in Times Square, giving Nivea the opportunity to own the midnight kiss and make it the kiss of the year.
NIVEA New year’s eve case video
Times square billboards
Holiday-themed, digital billboards teased the release of Nivea Lip Butters on New Year’s Eve.
Additional billboard headlines
You can never have too much butter. Nivea Lip Butter, that is.