jif

SNACK TIME BATTLE

power ups Product Launch

2018: Snack times were tough.
But with Jif Power Ups, the snack time battle between parents and kids is a win win.

A fully-integrated campaign for the product launch of Jif PowerUps, including national TVC, specially formatted Facebook video content, YouTube pre-roll, and a “Mom-edy” event with Neil Patrick Harris.


 
 

“The Snack Time Battle” TVC

 

“The Snack Time Battle” preroll

 
 

facebook content

 
 
 

integrated campaign case video