CLINIQUE

WHAT’S YOUR LINE?

INSTA-GLAM Instagram ADVENTURE

Millennial women don’t define themselves by one particular look.

So, we created an InstaGlam Adventure on Instagram to help them instantly discover a Clinique make-up line that’s right for them, no matter what they’re up to.

Clinique was the first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure, all on Instagram.


 
 
 

Insta-Glam Adventure Tutorial

Instagram tags helped users navigate through a series of style-related questions, leading them to one of three corresponding Clinique lines.

 
 

The clinique lines

Looks for The Flirt, The Glam, and The Natural were assigned based on personality and occasion.

 
 
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