WHAT’S YOUR LINE?
INSTA-GLAM Instagram ADVENTURE
Millennial women don’t define themselves by one particular look.
So, we created an InstaGlam Adventure on Instagram to help them instantly discover a Clinique make-up line that’s right for them, no matter what they’re up to.
Clinique was the first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure, all on Instagram.
Insta-Glam Adventure Tutorial
Instagram tags helped users navigate through a series of style-related questions, leading them to one of three corresponding Clinique lines.
The clinique lines
Looks for The Flirt, The Glam, and The Natural were assigned based on personality and occasion.