FDA

THE REAL COST

INTERACTIVE print ad

Teenagers think they'll stop smoking long before consequences like cancer affect them, so we decided to reach this age group using something that really matters to them - their appearance.

Gold Effie


 
 

Magazine print

A mock skincare sample in a beauty magazine revealed the damaging effects of smoking.

BEFORE

static1.squarespace-2.jpg

AFTER

static1.squarespace-1.jpg
 
static1.squarespace-3.jpg

Consumers who wanted a beauty sample were surprised by wrinkles and a startling message.

 
 

Print appeared in Teen Vogue and Seventeen Magazine

skin peel mag 2.jpg