Oreo recently introduced three new flavors: Red Velvet, Cinnamon Bun, and Filled Cupcake. They asked us to put a spin on where these Wonderfilled flavors come from. Introducing the Wonder Vault, where all Oreo flavors are dreamed up and stored. This campaign consists of a launch video, a Wonder Vault installation and a 360 interactive video to introduce the flavors.
Introducing The Oreo Wonder Vault
Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies
Wonder Vault Installation
Instagram post announcing the appearance of the Wonder Vault in NYC.
When fans opened the door to the Wonder Vault, installed for a day on 18th St. in NYC, they received the first sample of the latest flavor, Filled Cupcake.
Adweek's announcement of the Wonder Vault in NYC.
Treatster from Target
This year, Target wanted to position themselves as the one place that stands behind an epic Halloween. And since the people at Target are Halloween fanatics, they know that when you're trick-or-treating there's no time for tricks. That's why we came up with Treatster from Target, the first social network designed for trick-or-treating.
Our mobile experience allowed parents of trick-or-treaters to find the most epic Halloween houses.
3D Printed Treatster Jack-O-Lanterns
We created limited edition, smart Jack-O-Lanterns that synced up to the mobile site and added epic houses to the map with the push of a button.
Screenshot of Site on Night of Halloween
It was awesome to actually see fans using the site in NYC on the night of Halloween, 2015.
360i Career Site
When looking at 360i’s old career site, we realized that a simple list of job openings wasn’t going to cut it. So we transformed a list of openings into a new, interactive, game-like experience, featuring a virtual office tour of 360i. The best part? We got to turn our CEO and CCO into dancing, 3D characters. The site now showcases the agency’s personality, work and wide range of opportunities in a unique way.
Prospective employees can take a virtual tour around the office to get a feel for the environment. Clicking on easter eggs along the way leads users to job applications and case studies.
Creative Department Page
Strategy Department Page
Technology Department Page
Empty Desk Easter Eggs
Icons above empty desks within the virtual tour allow you to submit your resume to certain departments with availabilities.
Case Study Easter Eggs
Icons hover above pieces of work around the virtual office, allowing you to view case studies.
What's Your Line?
Millennial women don’t define themselves by one particular look. They’re constantly playing to life’s occasions and they expect their makeup line to do the same.
We created an InstaGlam Adventure on Instagram to help them instantly discover a look that’s right for them, no matter what they’re up to.
Clinique was the first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure, all on Instagram. The popular app navigates users through a series of style-related questions that will consequently guide them to a corresponding look, catering to the nature of their next occasion.
What's Your Line?
The Real Cost
Teenagers think they'll stop smoking long before consequences like cancer affect them, so we decided to reach this age group using something that really matters to them - their appearance.
Beauty Insert with Peel-off
We created a misdirect of a beauty ad in Seventeen Magazine and Teen Vogue. At first, the reader thinks the peel-off is an anti-wrinkle skin product, but upon lifting the peel discovers spotted and wrinkled skin.
Seventeen Magazine and Teen Vogue in April 2014 Edition.
Insert in Magazine (Back)
Second Hand Smoke Shop
A pop-up clothing store full of expensive clothes that smell like smoke. The price tags contain the messaging, "The smell of smoke lasts long after you smoke a cigarette. Much like the wrinkles, bad breath and gum disease that come with it."
Grand Theft Auto Takeover
Cigarette ads are often seen in Grand Theft Auto. To reach teens, we wanted to replace these cigarette ads with The Real Cost of Smoking ads.
Grand Theft Auto cigarette TV ad replaced with Real Cost ad.
Aquatica Taumata Racer
The Kiss of the Year
We introduced Nivea Lip Butters during New Year's Eve in Times Square, giving Nivea the opportunity to own the midnight kiss and make it the kiss of the year.
Nivea New Year's Eve
Kiss of the Year Contest
We picked a couple to have their Kiss of the Year on our stage in Times Square.
Digital Billboard in Times Square
Digital Billboard in Times Square
Catching Kisses Game
We designed a game for people to play against the digital billboard while they were waiting for the countdown to midnight.
Lawns of America
Every lawn has a story to tell, so we showcased some of the most interesting lawns across America in an editorialized Facebook campaign to show that a lawn is not just a plot of land, it's a place where experiences are grown.
Amtrak is the last passenger train providing service across the nation. The fact alone should make it precious to us. We want people to care about Amtrak, so we’ll use the style and emotion of WWF or PETA ads - not to save something that is dying (as many people think), but to support a thriving, yet rare, breed.